NEA: Coursework
Chosen Brief:
You work for an independent media production company. You have been given the task of producing one front cover and the contents page(s) of the first two editions of a new entertainment magazine that is being launched by Hearse Magazines UK and the working website for magazine.
Contents pages can be either single or double page spread.
The web pages must promote the new magazine to its largest audience and enable fans to interact with the content.
Summary of Brief Requirements:
- Statement of Intent (approx 500 words)
- Entertainment magazine covers and content: two or three pages for each of the first two editions (based on choice of single or double page spread)
- Magazine distribution method: Content must be suitable for retail distribution.
- Number of web pages: One homepage and one linked page
- Cross-media production target audience: a fun-loving 16-25 year old mass market demographic.
There must be a clear sense of branding across the two elements of the cross-media production.
Production Detail:
The production of the magazine covers and contents page must include (as a minimum):
- At least four different main images using original photography across the covers and the contents pages.
- Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout).
- Written text including masthead, main coverline, selling lines, headlines, captions, subtitles and copy.
- A different setting for each cover (this may be the same location with a significantly different use of staging, mis-en-scene and/or lighting).
- Different material for each magazines content page(s).
- At least two models representing at least two different social groups across the magazine covers and contents pages.
- A call to action pointing readers to the online website.
The production of the web page must include (as a minimum):
- Original audio or audio/visual content appropriate to the online website.
- A minimum of two original images (with at least one different original image on each of the two pages) that promotes and reinforces the brand identity of the magazine.
- Appropriate conventions of website design, including an original title and logo for the magazine and a menu bar.
- Text introducing the main features of the magazine.
- Two working links from the home page to the other page.
- A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website.
Example Covers:
Industry Research
- Who are Hearst? Hearst Magazines is one of the world's largest publishers of monthly magazines, with 25 U.S. titles and close to 300 international editions. Hearst Magazines also publishes 19 magazines in the United Kingdom through its wholly owned subsidiary, Hearst Magazines UK.
- What UK magazines do Hearst publish (Entertainment and others)? Hearst UK publishes 23 brands including ELLE, Harper’s Bazaar, Cosmopolitan and Good Housekeeping.
- What are their values and ideology?
- Is there a gap in their Entertainment publications for your TA? Yea, they only have a website for entertainment, 'Digital Spy', but there is a gap for a print magazine for general entertainment. However, they do have a magazine for film.
Name - Abstract Magazine Planning:
Content Ideas:
- Fashion
- Movies/TV Shows (Netflix included)
- Music
- Streaming Platforms (Soundcloud, Spotify etc)
- Video Games
- Celebrity Appearances
Contents Page Ideas:
Masthead Ideas:
Good research so far - where is your TA profile?
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